This feature can be accessed two different ways in the Google Business Profile backend. Unlike the Products feature, the availability of Google My Business Services is completely dependent on the categories selected for your Google Business Profile. Also, Product type Google Posts only last 7 days so with the rare exception, I recommend keeping your Post and Product efforts separate.
For instance, if you’re running a Google Post for a sales event but then add a couple products via the Google Posts feature instead of the Products feature, you’ve effectively buried the sales event post. That’s handy if you’d like to give a little extra boost to a specific product at the time you’re adding the product itself, but less so if you have something else you’d rather be highlighting or promoting with the Google Posts feature at the same time. While products added via a Google Post will appear within the Product listings, have all the same fields, and can be organized into your pre-created custom categories, they will also be posted as a Google Post. I caution against using the two interchangeably though. There is also a Google Post type for Products, which once again is only available to GMB listings with the Products feature. Call-To-Action with Link For Button (Order Online, Buy, Learn More, Get Offer).When adding a product to the Product feature, the following fields are available: Products can be added or updated from the Google Business Profile dashboard, see the product editor section, or even live in search if you are logged into the correct Google account. How Do I Add Products to My Google Business Profile? Google My Business Products are visible to users in search on both desktop (see screenshot above) and mobile (toggle to the Products tab) and within Google maps on mobile devices (in the overview section, keep on scrolling down). Where do Products Show up on Google My Business? ( This feature is different from Google’s Local Inventory Ads.)
The Google My Business Products feature, which is available in most verticals, is designed with small to medium businesses in mind and allows you to showcase your products on page-one of Google, for free, within your Google Business Profile Knowledge Panel. What’s the Difference Between Products and Services? Google My Business Products That’s why knowing what they are, when they are available, and when to use them is so important. Services and Products are two such elements of Google My Business that help with optimization and customer engagement. Google My Business / Google Business Profile, is an invaluable digital asset for your business however, in order to best leverage its prime position in search, it’s crucial to keep up with its many features and fields available to you.